Modular home extensions · 2026
EazyBase
A site that builds the product as you scroll, and files every enquiry on its own.
EazyBase designs and installs modular home extensions across the North West and London. We built them a heavily animated site on a CMS their office runs, with a quote bot that turns visitors into qualified leads.
- 7
- quick questions instead of a long form
- 13
- local pages, one for each town covered
- 20
- page blocks the office uses without a developer
- 5
- stages tracked for every lead, new to won
01 · The challenge
Enquiries arrived as phone calls and loose form emails, usually missing the details needed to price a job. Reaching a new town meant building another landing page by hand. And the product itself, an extension made in a factory and installed in days, was hard to explain on a static page.
02 · What we built
We built the site on Payload CMS. A pinned scene assembles an extension as visitors scroll. A conversational quote bot asks the questions the office needs, files the answers as a lead in the CMS and hands the visitor straight to WhatsApp. Town and city pages are generated from one Locations list, and editors build or change any page with a live preview beside them.
Inside the product
EazyBase, from every side.
Replicas of real screens, rebuilt here so you can see how it works for the people who use it. Names and data are made up.
01 · Visitor
A quote in about 60 seconds
Instead of a long form, visitors answer a few tap-to-reply questions on their phone. At the end they can carry straight on in WhatsApp.
EazyBase Quote Assistant
Typically replies in minutes
02 · Office
The lead lands in the CMS
Every chat arrives as a complete lead with the project, property, size, timing and postcode filled in. The office opens it, makes the call and moves it along.
Leads
Create NewSwipe to see the full screen
03 · Editor
A new town page from one form
Each town or city is a short form in the Locations list. The live preview redraws the real page as the editor types, and the URL and search markup are generated for them.
Title
City
Region
Hero Headline
Areas covered
Neighbourhoods and postcodes served
Factory-built, installed in under a week, with a fixed price agreed before we start.
Areas we cover
Swipe to see the full screen
04 · Editor
Pages built from blocks
Any page is a stack of branded blocks, from the scroll-built extension to the quote bot. Editors search, drop one in and reorder, with no developer involved.
Home
Layout
Swipe to see the full screen
What it does
- 01
Conversational quote bot
Tap-to-answer questions about the project, property, size, timing and postcode, with a progress bar and an optional budget step.
- 02
Leads straight into the CMS
Every completed chat becomes a lead the office can sort, search and move through New, Contacted, Quote sent, Won or Lost.
- 03
WhatsApp handoff
When the chat ends, the visitor can carry on in WhatsApp with their answers already written into the message.
- 04
Local pages from one list
Each town is a handful of fields: headline, areas covered, reviews, FAQs and nearby towns. The page, its address and its search listing follow.
- 05
Live preview editing
Editors see the real page update beside the form as they type, then save a draft or publish when it's right.
- 06
Scroll-built storytelling
A pinned illustration assembles the extension phase by phase as the visitor scrolls, with reduced motion respected.
What we did
Design · Website · CMS · Motion · Lead capture · Local SEO
Built with
Next.js · Payload CMS · Tailwind CSS · Motion · Lottie · Vercel
Next project
Hifdhy→
Our own SaaS product